Ducati 2025 Scrambler Full Throttle Launched: Buoyed by success in India’s premium motorcycle market, Ducati has kicked off its 2025 lineup with the launch of its Scrambler Full Throttle in the country today, with a starting price of ₹12.6 lakh (ex-showroom).
The new bike adds another Italian-themed option to Indian tarmac, combining retro appeal with modern performance to appeal to riders looking for more than just a pretty face on their two-wheeled friends.
The Premium segment gets a new player
Ducati’s expanded footprint in Indian market’s fast-expanding premium motorcycling segment has been cemented with the launch of the 2025 Scrambler Full Throttle.
When you consider how entrenched the country’s wealthy middle class is on lifestyle and performance vehicles, Ducati’s timing couldn’t be better.
The Full Throttle style, revered for its sportier presence and track-inspired look, reaffirms the ethos of the brand to give considerate Indian riders a variety of tastes to choose from.
“India is among our best upcoming markets,” said Marco Rossi, Regional Director Asia Pacific, Ducati, when the company launched the new model in Mumbai.
“It’s a place where the love for motorcycling is tangible, and we couldn’t be more pleased to bring the unique character of the Full Throttle to this vibrant riding community.”
Deliveries are expected to begin next month and the motorcycle will be launched at all nine authorized Ducati dealerships across India i.e. Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi, Kolkata, and Ahmedabad.
Design Evolution: Redefined Modern Retro
The 2025 Scrambler Full Throttle comes with the evolutionary design language Ducati debuted across its entire Scrambler lineup in 2022.
Staying true to the classic silhouette that has defined the Scrambler upon its revival beginning in 2015, the new model has a more sophisticated look, with cleaner lines and modern touches.
The Full Throttle variant sets itself apart through unique racing-inspired graphics harking back to Ducati’s flat track racing pedigree.
Its sporty appeal is further enhanced by the Side Number Plates that sport “62” (the year the first Scrambler was born).
Covered in a bold “GP Red” livery accented by Alitalia-esque graphics and colors synonymous with Ducati’s racing legacy
Up front is a low-slung, compact LED headlight with an X-shaped daytime running light signature, keeping the basic Scrambler face but pushing it into more modern territory.
That fuel tank got reshaped to some small degree, but it still holds that classic, teardrop silhouette, and with interchangeable cover panels for customization—a trait that has always been a rallying point of the Scrambler since day one.
The saddle also receives tone-on-tone stitching while the minimalist tail section and the short, upswept exhaust with a black heat shield emphasize the Full Throttle’s sporty intentions in a more obvious way.
The authentic scrambler look is rounded out by aluminum spoked wheels shod in Pirelli MT60 RS rubber for good performance across different types of terrain.
Performance: Yes, It’s Got the Heart of a Thoroughbred
Underneath that trendy skin, Ducati’s treasured 803cc L-twin air-cooled mill resides in the 2025 Scrambler Full Throttle, although with plenty of refinements for 2025.
That powerplant makes 73 horsepower at 8,250 rpm and delivers 65 Nm (48 lb-ft) of torque at 7,000 rpm, specs that should provide spirited performance without scaring less experienced riders.
This also includes Ducati’s Desmodromic valve timing system which is the brand’s technological hallmark and allows for precise valve actuation even at high-rpm.
The engine benefits from new mapping and a reworked exhaust system for 2025, helping it meet super-strict BS6 Phase 2 emissions targets, but also offering a more sonorous soundtrack that fans of the new Ducati should love.
Power delivery has been tuned to provide stacks of low and mid-range torque, which adds to the Full Throttle’s streetability threading through urban traffic while still having well enough punch for bounding down the freeway.
The six-speed transmission is fitted with optimized ratios and backed up by a hydraulic clutch that needs far less lever effort—good news for stop-and-go city riding.
We’ve retained the essential character of the Scrambler engine but refined it and made it more responsive,’ said Stefano Marinelli, Product Manager for the Scrambler range.
“But that widespread accessibility and friendly powerplant they love is still there, made with extra sophistication that bleeds into the bigger riding experience.
Chassis and Handling: Agility for the City, Stability for the Road
The 2025 Scrambler Full Throttle is constructed around an updated trellis frame that retains legendary agility while promising better stability at speed.
Suspension duties are handled by a 41mm Kayaba upside-down fork at the front with 150mm of travel, while a preload-adjustable monoshock at the rear offers 150mm of suspension travel.
That suspension tune finds an enviable balance between comfort and control, swallowing up the imperfections of the city without breaking a sweat when the roads get curvy and the tempo rises.
The weight of only 175 kg, the Full Throttle feels very light through traffic, and changes direction with ease — traits that almost make it perfect for Indian roads, which often happen to be a mixture of the warped and the out-of-control.
Brembo handle braking, with a single 330mm disc and four-piston radial-mounted caliper at the front, a 245mm disc with single-piston floating caliper at the rear.
Braking is managed by Bosch Cornering ABS that enables safe, controlled deceleration even with the bike leaned over, a first for the Scrambler line-up and a much-welcomed addition for buyers who battle India’s frequently challenging road surfaces.
Technology: Old-School Frills in a New-Fangled Package
For all of its retro-inspired appearance, however, the 2025 Scrambler Full Throttle packs a host of modern tech.
At the heart of the rider interface is a 4.3-inch round TFT display that replaces an LCD unit in the previous model.
It has a high-resolution display that is customizable and has good visibility in sunlight, an important consideration for the bright Indian conditions.
The display is connected to smartphones over Bluetooth allowing music to be controlled, calls to be managed, and turn-by-turn navigation when paired with the Ducati Link App.
Even rover helmet intercoms: This feature is designed to keep motorcyclists connected while riding without losing sight of safety.
Rider aids have received a significant upgrade for 2025, and the Full Throttle now gets:
Ride by wire throttle with 3 ride modes (Road, City and Wet)
Ducati Traction Control (DTC) with four levels of intervention
Cornering ABS
Self-canceling turn signals
Under-seat USB charging port
Vikram Singh — Head of Ducati India has stated, “Modern riders expect certain conveniences in even retro-styled motorcycles.”
“We’ve seamlessly integrated these technologies while maintaining the essential simplicity of the Scrambler experience. “It’s about improving functionality without robbing character.”
Ownership Experience: Cost of Ownership
At ₹12.6 lakh, the Scrambler Full Throttle prices it squarely in the premium segment, but Ducati India has taken steps to make ownership more accessible with customized financing options.
Working in tandem with prominent financial institutions, Ducati India has structured loans with interest rates commencing at 7.99% and directors extending up to 7 years.
The manufacturer has been mindful of service intervals—something which can be a worry on more premium European motorcycles in the Indian market—and has brought it up to 15,000 kilometers or 12 months, whichever comes first.
It’s a big step forward compared to previous generations and means lower long-term ownership costs.
In addition, all new Scrambler Full Throttle units purchased also come with a complimentary 24-month unlimited-kilometer warranty — with the option to extend for another 24 months.
Ducati India’s roadside assistance program is available 24×7 throughout 1,000+ cities, ensuring owners venturing out of urban centres are covered.
II: Market Positioning and Competition
As for the price, the Ducati Scrambler Full Throttle goes up against established names like the Triumph Street Scrambler (₹9.5 lakh), the BMW R nineT Scrambler (₹16.75 lakh) and the recently launched Moto Guzzi V85 TT (₹15.4 lakh), among others.
Ultimately each of the competitors has its own character and heritage to bring to the table, but the Ducati stands out with a combination of accessibility, performance, and the cachet of the Bologna marque.
The Full Throttle straddles that sweet spot in this segment—closer to premium and performance-oriented than the Triumph, while being more attainable than the BMW.
Its positioning is nice for Ducati’s strategy in India — aspirational, yet accessible to enthusiasts who are serious about getting on performance bikes.
Industry analysts believe that the motorcycle will find the most takers amoung urban professionals in the age group of 30-45 with a healthy disposable income and a Taste for motorcycles that are a statement of style whilst remaining credible to be ridden.
Cultural Impact and Building a Community
This isn’t just about product placement though, as Ducati will be investing time and effort into establishing a community around the Scrambler lifestyle in the country too.
Chapters representing the D.O.C. (Desmo Owners Club) are found in big Indian cities organizing club rides, track days, and get togethers that nurture friendships among owners.
“The Scrambler is not just a motorcycle; it is a way of living and the way of being and this is something anyone who is a Scrambler will understand,” said Rajiv Sharma, Marketing Director, Ducati India.
“We’re creating platforms through D.O.C. and Scrambler-specific events where people that think alike can meet and live experiences. “This is about creating culture around the brand.”
Scrambler limited edition merchandise has also been created with various fashion brands and artists, tailored to the Indian consumer for riding and casual wear, along with lifestyle accessories.
This recognizes that for many buyers, the Scrambler is an entry point to a wider lifestyle ecosystem, rather than just a way to get from A to B.
A New Era in India’s Premium Motorcycle Segment
Ducati has announced the launch of the 2025 version of the Scrambler Full Throttle at ₹12.6 lakh, which is significant for India’s evolving relationship with premium motorcycles.
It is reflective of greater market sophistication and a growing willingness of Indian enthusiasts to spend on machines that offer, for want of a better word, character, heritage, and experience.
It is a remarkably capable tool that strikes a thoughtful balance between retro aesthetic, modern performance and unequivocal Ducati pedigree, and this Full Throttle is all set to be an important proposition in the premium motorcycle space in India.
As urban riding culture continues to mature and diversify, offerings like the Scrambler that strike a balance between style, substance, and relative accessibility are going to find even more receptive audiences in the country’s array of metropolitan centers.
The 2025 Scrambler Full Throttle is a great proposition for those looking to say something with their motorcycle and also be thoroughly entertained by its riding dynamics—without brushing aside the rich heritage of motorcycling, nor the amenities and capabilities of contemporary engineering.
